CHALLENGE
Marketing high-end audio and video systems in a slow economy was the challenge. As Century Stereo had just moved to their new location and designed the showroom to showcase systems in unique setting, walk-in traffic had gone down due to the move. On of challenges we were asked to over-come was to get their name out to the public, showing their new facility as well as getting more traffic to their web site.

SOLUTION
ZStudio created a new, full-service web site for this South Bay retail leader. Features included a rotating "featured installation of the month" showing latest innovative systems and installations, and developing a system that allows prospects to design their own dream-systems on-line through a series of custom forms and questions. While this on-line system turned into a lot of fun for people to create their own custom systems, the real value is reflected in the time saved by the in-house sales staff and the knowledge of what the prospect wants up front.

Registration in local Bay Area search engines based on Century Stereo's sales area, increased the relevant traffic to viewers on the Century Stereo site. An educational component was added encouraging viewers to return to the site multiple times. Custom photos by our staff highlighted the new showroom as well as some of the special features like the home theatre inside their retail location as well as showcased their inventory.

Finally, a professional partnership section was added to allow architects, real estate companies and construction companies to partner with Century Stereo early on in the process and open up another avenue of sales for the Bay Area retail leader.

RESULTS
Even in a difficult economy, custom sales have grown significantly after the site was launched in early 2003. See www.CenturyStereo.com

TESTIMONIAL
"We saw significant growth in our custom installation market this year and have had very good feedback about the utility and design of our web site. So far, eight significant sales were made as a result of the ‘design your own systems’ online forms.".

Rick Bronner, President, Century Stereo